A new anniversary and a new book which covers the most important stages in Pirelli’s history.

Time as well as the bombings in 1943 has altered the geography of Milan, and nothing remains of the first Pirelli plant in Via Ponte Seveso, now Via Fabio Filzi.

Guido Vergani, Sergio Romano, Umberto Colombo, Emilio Tadini and Fulvio Irace give an account of the first 125 years of Pirelli history via important themes in the growth and advance of the company such as globalisation, technology, communication and architecture.